Privacy Policy

1. Introduction

At Maloja Shop (www.newactivewearzone.com), we’re as committed to protecting your personal data as we are to crafting high-performance cycling trousers, climbing apparel, and outdoor essentials. This Privacy Policy explains how we collect, use, and safeguard your information when you shop for technical activewear across our global markets.

2. Information We Collect

To deliver seamless service for your active adventures, we collect:

• Order Information: Name, shipping address, payment details (processed securely), and products purchased (e.g., 3/4 length cycling trousers or cross-country ski apparel)
• Account Data: Email, password (encrypted), size preferences, and wish lists for your performance wardrobe
• Technical Data: IP address, browser type, and device information to optimize your shopping experience
• Communication Records: Emails to [email protected] and chat transcripts

3. How We Use Your Data

Like precision stitching in our cycling jerseys, we handle data with purpose:

• Process orders for technical gear and calculate international shipping
• Provide customer support for climbing apparel inquiries
• Improve product offerings (e.g., analyzing demand for bouldering trousers)
• Send relevant offers (only with consent) about new bikini sets or cycling glasses
• Prevent fraud in payment processing
• Comply with legal requirements across our shipping regions

4. Data Sharing & International Transfers

We share data only as necessary to fuel your adventures:

• Payment Processors: Visa, MasterCard, JCB, and PayPal for secure transactions
• Shipping Partners: To deliver your bib shorts & tights worldwide (excluding some Asian regions)
• Service Providers: IT support and marketing platforms under strict confidentiality
• Legal Compliance: When required by law in the UK or customer jurisdictions

Data may be transferred outside the UK/EEA with appropriate safeguards.

5. Data Security

We protect your data with the same technical excellence as our cycling shorts:

• PCI-DSS compliant payment processing
• Industry-standard encryption for all transactions
• Regular security audits of our systems
• Limited employee access to sensitive data

6. Your Rights

You control your data like you control your climb:

• Access: Request copies of your personal data
• Correction: Update your account details
• Deletion: Request erasure where applicable
• Objection: Opt-out of marketing communications
• Portability: Request transfer of your data

Contact [email protected] to exercise these rights.

7. Cookies & Tracking

We use cookies to enhance your shopping experience:

• Essential Cookies: For cart functionality and secure checkout
• Performance Cookies: Analyze visits to improve our range of casual trousers and blouses
• Marketing Cookies: Show relevant ads for boardshorts or bikini tops (with consent)

Manage preferences via your browser settings or our cookie banner.

8. Policy Updates

We may update this policy as our product range evolves. Significant changes will be communicated to customers building their activewear collections.

9. Contact Us

For privacy questions or to report concerns: